Loved by 40+ stores

Scale your Shopify store profitably with Consumer-First CRO

Uncover what truly drives your audience to buy through deep psychological insights and extensive data research. We transform visitor behavior into loyal customers by putting consumers at the center of every optimization decision.

Unlock your store’s potential now

Trusted by

Increasing revenue per visitor for brands that move fast.

With 10+ years of experience, we design high-converting Shopify experiences for fast-growing eCommerce brands—driven by data, psychology, and deep customer insight.

Scale your ads

Lower CPAs mean higher ROI. Convert more, spend less, and unlock new audiences profitably.

Optimize

Stronger AOV and conversion rates boost ROAS, letting you reinvest and scale sustainably.

Predictable growth

Better conversions make every marketing dollar work harder, fueling long-term scalability.

How we unlock your true potential

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Data & Research

Understanding your customers is the key to converting them. By uncovering what truly drives them, we refine your messaging, design, and offers to speak directly to their needs.

CRO A/B testing

We don’t guess—we test with intent. Every experiment is built on a clear hypothesis, showing us exactly what drives conversions. By continuously learning what works (and what doesn’t), we refine your store for predictable, scalable growth.

Funnel Optimization

Every audience has a different awareness level. By educating cold prospects about their problems and your solutions through targeted landing pages, we transform unaware visitors into engaged customers ready to convert.

“Again and again we see that scaling is about learning and getting closer to what customers care about. Deep research & testing combined with consumer psychology gets us closest to the truth. It’s simply about bridging the gap between their desires and the perceived route to get there."

Ruben de Graaf

Founder & CEO

Design & development

Every design element communicates your brand's unique "body language," conveying trust and value at first glance. Our development delivers this experience through fast-loading, clean code that ensures your message reaches customers without delays.

How much money are you leaving on the table?

The right changes to your website can bring huge revenue gains. Think about what would happen if you would sell to 7 visitors out of a 100 instead of 4.

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You are missing out on..

5% increase in RPV*

€55.000

Extra revenue p/m

10% increase in RPV*

€110.000

Extra revenue p/m

20% increase in RPV*

€220.000

Extra revenue p/m

*RPV = revenue per visitor (AOV*CVR)

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What other 6-8 figure brand owners say about us

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Fabian Graf

Founder Heatsbox.com

Highly recommend

We worked with Ruben for relaunch of our website! Highly recommend him. He went the extra mile and overdelivered. And we booked him since for more work.

Levi Steede

Founder Adfluent

Go to CRO agency

These guys make our work easier as an advertising agency. They are our go to CRO agency, as they are on top of their game.

Marnix Kerstens

Owner Spanejwijn.nl

Functionality greatly improved

Very happy with what Ruben has done for us. spanjewijn.nl has been given a fresh much professional look and feel partly because of his company. In addition, the functionality has been greatly improved. His expertise, focus and serious approach really appeals to us.

Coosje van Beek

Founder bozasieraden.com

Very happy with the quality of work

Ruben has helped us with building our website. He has a lot of great knowledge and even after being done with our website he still helps us with questions! We are very happy with his quality and the service and.

Ross Davies

Director The Koin Club

Great experience and very good work

A great experience and very good work. Would recombined to anyone seeking resource in the UX/UI.

Going further deeper than your average CRO agency

Where others blindly follow competitors, recycle templates, or use "creative" gut feelings - we dive deep into the authentic psychology of your customer to uncover what truly drives their buying decisions.